In the ever-evolving hotel industry, marketing strategies need to be dynamic, data-driven, and adaptable. But not every hotel requires a full-time Chief Marketing Officer (CMO)—especially when flexibility and expertise are what matter most. Enter the growing trend of fractional CMO solutions. These services offer hoteliers expert marketing guidance without the overhead of a permanent hire, providing top-tier strategies when needed most.
This month, we’re highlighting three innovators who are leading the charge in this space, reshaping how hotels approach their marketing needs with agile solutions that boost efficiency, streamline processes, and drive results.
Jacki Brown
Jacki Brown helps hospitality and travel technology companies navigate growth by identifying and crafting their positioning and messaging, then scaling that across their digital channels and into lead-generating marketing campaigns. Jacki has nearly two decades of experience with renowned brands like Amadeus and SharkNinja. By hiring a fractional marketing leader, hospitality tech companies can grow their business exponentially with access to marketing expertise they wouldn't otherwise be able to afford.
Cory Falter
Cory Falter is passionate about driving revenue for hospitality B2B brands. As a partner at Lure Agency and the current president of HSMAI San Diego, Cory has spent over a decade refining his approach to sales and marketing in the hospitality industry. His agency specializes in helping hotel and industry supplier sales teams use relationship marketing to identify, convert, and retain more revenue. Lure Agency helps independent hotels and hospitality vendors by Increasing their B2B bottom line through relationship marketing and social selling strategies.
Omar Boubess
Omar Boubess is a creative director and the founder of Studio Circa, specializing in developing unified brand and digital experiences that capture the soul of independent hotels. In an age of commoditization, his work helps boutique properties stand out in meaningful ways, fostering guest preference and powerful brand association - leading to sustainable growth and direct revenue. Omar’s work is based on the premise that 'Distinction Drives Desire' - a way of saying boutique hotels' advantage is their ability to be creative, showcase their charm and build a rooted narrative around their property.
As the hospitality industry continues to evolve, so too must its approach to marketing. Flexible CMO services like those offered by Jacki, Cory, and Omar give hotels the expertise they need—without the full-time commitment. Whether it’s data-driven strategy, digital transformation, or personalized marketing guidance, these innovators are showing that the future of hotel marketing is about working smarter, not harder.
About Affixify
Affixify is a technology due diligence platform designed specifically for hoteliers. Our platform helps hotel professionals quickly and efficiently compare a wide range of technology vendors to find the best solutions for their unique needs. With an unbiased approach and a comprehensive database of hotel technology platforms, Affixify ensures that hoteliers can make informed decisions and select the right technology to drive their business forward. We understand that no single solution fits all, and we’re here to help you find the perfect tech fit for your hotel. To learn more, get in touch with us at www.getaffixify.com.
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