Driving Profitability Through Untapped Revenue Channels with Affixify Partners

During a recent Industry Chat with Dragonfly Strategists, budgeting expert Alise Deeb said something that cut right to the heart of today’s hospitality challenges: “You really should be focused on true profitability by understanding what ancillary revenue can do to your bottom line as room revenue doesn’t have a lot of growth.” She’s right. Occupancy alone isn’t the path to profitability anymore. The hotels that win are those that know how to unlock every hidden asset, every touchpoint, and every stream of guest engagement to maximize revenue. At Affixify, we’ve curated partners that really got innovative with driving revenue, and their results speak for themselves. 

Monetizing Hidden Assets: Stop Leaving Money in Plain Sight

Too many hotels overlook profit opportunities that are sitting right on their property. Parking lots and room selection processes may not sound glamorous, but they can become some of the highest-margin revenue streams a hotel has.

Ocra Hotel Parking 

Orca Hotel Parking has proven that parking can be a goldmine. While only 6% of most ancillary revenue typically flows to the bottom line, Ocra partners see >70% margins. In just six months, they’ve delivered $12.3M in incremental revenue across 45 hotels by selling parking to non-guests headed to airports, events, and attractions. That’s money hotels were literally sitting on. Ocra made revenue for hotels by selling the ground.

ExpectMe 

ExpectMe flips the outdated “assign guests any room” model into a profit driver. Airlines make billions by letting passengers pick their seat, and now hotels can do the same. ExpectMe lets travelers choose their rooms in advance for a fee, giving guests personalization while hotels generate new revenue. In addition, seamless PMS integrations support automated room assignment, ensuring every upsell and add-on is billed automatically. This boosts profitability while freeing staff to focus on the guests.

As COO Jeroen Vaassen puts it: “Ancillary revenue isn’t about selling more, it’s about making the stay more personal.”When guests feel in control by choosing their room and tailoring their experience, they are happier to spend, and that creates lasting loyalty.

Turning Data Into Dollars: From Guest Lists to Revenue Engines

Hospitality has always been about knowing the guest, but too often guest data sits fragmented across systems, underutilized. That’s wasted revenue potential. The future belongs to hotels that harness data for precision marketing, personalization, and upsells.

Ascent360 

Ascent360 is redefining guest engagement through its Customer Data Platform (CDP). By unifying data, Ascent360 empowers hotels to hyper-segment and deliver communications that drive repeat visits and upsells. Resorts like Steamboat, Crystal Mountain, and Angel Fire have all proven the revenue lift that comes from personalized outreach. 

As Heather Knutson, SVP at Ascent360, explains: “The beautiful part of a CDP is that we enrich the data from disparate systems to tell you more about your guest… enabling dynamic calls-to-action, upsells, and retargeting that drive true profitability.”

Rezylist

Rezylist helps hotels capture revenue that often slips through the cracks by making underutilized inventory, like unsold rooms, packages, or special offers, more visible and easier to book. By dynamically presenting availability to the right audience, Rezylist ensures hotels maximize occupancy and revenue without heavy manual effort. It’s a smart way to turn potential lost nights into actual profit, keeping revenue flowing even during slower periods.

Capturing Lost or Missed Revenue: Stop the Silent Bleed

Hotels don’t just struggle to grow revenue; they lose it. Between OTA reconciliation issues and manual reconciliation processes, profits quietly leak away. Smart hoteliers are plugging these gaps and turning loss into gain.

ReconcileOTA

ReconcileOTA tackles one of the industry’s biggest headaches: undercharged virtual credit cards from OTAs. Most hotels don’t even realize the leakage until months too late. ReconcileOTA automatically detects discrepancies, reprocesses charges, and transfers recovered funds directly to hotel accounts. 

Co-Founder Joshua Barrett sums it up: “This automation transforms what was previously a labor-intensive, error-prone process into a systematic, reliable revenue stream.”

RevAmp 

RevAmp tackles hidden revenue gaps across all hotel channels, identifying missed charges, underbillings, and reconciliation issues that silently erode profits. By automatically analyzing transaction data and workflow discrepancies, RevAmp recovers revenue that might otherwise be lost and streamlines processes for hotel staff.

Elevating the Guest Journey Through Upsells: Experiences That Pay Off

Upsells aren’t about nickel-and-diming guests—they’re about offering experiences travelers actually want. When hotels engage guests before and during their stay with the right offers, the results are more loyalty and more revenue.

UpsellGuru 

UpsellGuru shows that smarter upselling across the guest journey is where true profit lies. As Karl Schmidtner, CCO of UpsellGuru, explains: “It creates happier guests who are willing to spend more because their experience is optimized. This, in turn, boosts the top line, unlocks untapped ancillary opportunities, improves guest sentiment, and ultimately lifts the bottom line.” 

The platform is built around three core principles:

• Focus on the Right Guest, Not Every Guest: Upselling isn’t about blasting offers to all guests; it’s about understanding which profiles are most likely to convert and targeting the right offer at the right time.

• Expand Beyond the Room to Elevate the Guest Experience: Ancillary upsells like F&B packages, spa treatments, and room amenities don’t just drive revenue; they enrich the stay, build loyalty, and increase the chance of repeat bookings.

• Upselling Is Not a One-Trick Pony: If a guest doesn’t respond to the first offer, the opportunity isn’t gone. Pre-stay and on-property touchpoints allow multiple upsell attempts, each personalized, capturing value throughout the entire journey.

With UpsellGuru, hotels don’t just sell morethey sell smarter, creating both happier guests and stronger bottom-line results.

ViCo 

ViCo goes broader, helping hotels offer extended stays, activities, and personalized upsells all in one platform. By keeping communication simple and consistent, ViCo ensures guests feel cared for, and are willing to spend more.

Revenue Isn’t Optional, It’s Survival

The hotels that thrive in the next decade won’t just be those with the highest occupancy, they’ll be the ones with the most creative, diversified revenue strategies. Room rates will always matter, but true profitability comes from monetizing hidden assets, turning guest data into revenue, plugging revenue leaks, and elevating the guest journey through upsells.

At Affixify, we’re proud to partner with solutions that help hotels stop leaving money on the table and start building sustainable profitability. The bottom line: hotels have options to explore untapped revenue opportunities and they can be found by exploring Affixify. 

About Affixify

Affixify is a decision-support platform built for hospitality. It makes it easy to navigate and compare technology vendors and industry expert consultants—helping hotel teams find the right connections to move their business forward. With an unbiased approach and a hospitality-specific database, Affixify turns complex choices into confident decisions. To learn more, get in touch with us at www.getaffixify.com.