From Data to Dollars: How Hoteliers Can Find Revenue Gaps with the Right Systems (Part 2)

In our previous article, we explored how business intelligence (BI) tools give hoteliers a clear view of their revenue landscape, uncovering hidden opportunities and enabling strategic, data-driven decisions. Now, we’re shifting focus to revenue management systems (RMS) — specialized tools designed to optimize pricing, inventory, and distribution in real time. While BI helps you understand the story behind your revenue, RMS takes it a step further, actively shaping strategies to maximize profitability and capture every opportunity in a dynamic market.

Read on to discover how these systems, backed by insights from Affixify partners, can help your team make smarter, faster revenue decisions.

Revenue Management Systems: Turning Insight into Action

While BI platforms highlight the where and why of revenue performance, RMS platforms bring the how by helping hoteliers translate insights into optimized pricing, inventory, and distribution strategies. Partners like FLYR Hospitality and RoomPriceGenie deliver automation and intelligence that allow hotels to react to demand shifts faster than manual processes ever could.

FLYR Hospitality considered the challenges hoteliers face in diving deeper into the data. They stated that the first step is understanding where hotel revenue is coming from, and why it sometimes isn’t coming at all, a challenge every commercial leader faces. Too often, revenue data is fragmented across systems, insights are backward looking, and pricing decisions are based on guesswork instead of precision. Platforms like FLYR Hospitality are changing this dynamic by giving hotels the visibility, intelligence, and agility needed to capture more revenue, more consistently.

Here are three ways FLYR Hospitality can help hotels address these critical questions:

• Identifying Revenue Blind Spots

Most hotels still lack a full picture of where revenue originates, by segment, channel, or guest type. FLYR’s Insights product unifies disparate data sources into one view, revealing hidden performance drivers. This means hotels can spot underperforming channels, unexpected demand sources, or missed cross-sell opportunities far earlier than with traditional reporting.

• Understanding True Demand and Profitability

It’s not just about where revenue comes from, it’s about what revenue is worth. Many pricing strategies fail because they don’t factor in acquisition costs, market shifts, or competitive context. With AI-driven forecasting, FLYR Hospitality helps hotels distinguish between high-margin demand and volume that erodes profitability, ensuring that strategies are designed to maximize contribution rather than topline alone.

• Powering Smarter, Faster Pricing Strategies

Hotels can no longer afford to rely on static pricing or manual adjustments. FLYR Hospitality’s AI continuously evaluates market conditions, trends, and booking pace to recommend and automate optimal pricing strategies. This agility not only improves RevPAR but also allows revenue managers to focus on broader commercial strategy instead of manual rate changes.

Andrew Rubinacci, Chief Commercial Officer, FLYR Hospitality stated: 

"Hotels today face more complexity than ever when it comes to driving revenue. What sets FLYR Hospitality apart is our ability to connect the dots between data, demand, and decision making.  This helps hoteliers move beyond hindsight reporting into real-time action. We’re giving commercial leaders the confidence to know not just what happened, but what to do next."  Andrew Rubinacci, Chief Commercial Officer, FLYR Hospitality

Similarly, RoomPriceGenie emphasizes three ways revenue leaders can budget smarter this season:

• Close the budget gaps before they grow. Budgets may look solid in January, but by March reality often drifts. Platforms like RoomPriceGenie help spot those gaps early by comparing on-the-books revenue with expected demand. If pickup is lagging, managers can launch targeted campaigns; if compression appears, they can confidently raise rates. This keeps the budget a living, achievable plan rather than a static document.

• Budget for profit, not just revenue. Healthy budgets go beyond topline numbers. By breaking results down by channel and segment, hoteliers can see which business lines deliver the strongest margins. RoomPriceGenie simplifies these insights, making it easier to prioritize direct bookings, manage OTA share, and direct marketing spend where it delivers the highest returns.

• Keep budgets flexible with live forecasting. Markets shift faster than annual spreadsheets. Automated forecasting continuously updates the outlook, helping managers align daily pricing and promotions with budget goals. Instead of chasing revenue shortfalls at year-end, hotels can stay on track month by month with a budget that adapts to demand.

  
  

As Mike Kantor, Commercial Director NA at RoomPriceGenie, puts it:

“A good budget isn’t about guessing the future,  it’s about building the flexibility to respond. With live forecasts tied to pricing decisions, hotels can protect revenue goals, reduce surprises, and confidently plan investments.”

Together, BI and RMS form a powerful duo with data revealing the gaps and systems driving the tactical execution to fill them.

Why This Matters Now

As hotels move through budgeting season, the importance of data-driven revenue strategies has never been clearer. The days of relying on gut feel or disconnected spreadsheets are over. Today, hoteliers need a revenue management system (RMS) that not only shows where opportunities are slipping through the cracks but also empowers smarter, faster pricing and inventory decisions. Because when you can actively optimize your revenue, you can finally capture every opportunity. 

Looking for a powerful RMS solution? Look no further than Affixify.

About Affixify

Affixify is a decision-support platform built for hospitality. It makes it easy to navigate and compare technology vendors and industry expert consultants—helping hotel teams find the right connections to move their business forward. With an unbiased approach and a hospitality-specific database, Affixify turns complex choices into confident decisions. To learn more, get in touch with us at www.getaffixify.com.