The topic of guest experience is nothing new or novel to our industry. To stay relevant in this market, compete with Airbnb, and simply create an amazing stay for your guests- a curated experience is key. And, head’s up, this topic is not going anywhere anytime soon. In fact, according to this future outlook article by Costar, “...experience culture will continue into 2025.”
According to Hans Schmidtner of Upsell Guru, “In today's data-driven hospitality landscape, upselling has evolved from a sales tactic to a strategic revenue driver. Companies like ours empower hoteliers to transform raw data into personalized guest experiences that yield substantial financial returns. By understanding guest preferences at a granular level and crafting tailored offers, hotels can optimize room revenue, increase ancillary sales, and cultivate a loyal customer base. Hotels that have partnered with upsell providers have reported significant increases in ROI, RevPAR, and guest satisfaction, demonstrating the platform's effectiveness in driving bottom-line results.”
What drives the desire for an enhanced guest experience? Humans are wired for interaction- and a highly-personalized experience plays into this. How does guest experience technology impact the bottom line for the hotelier? One thing is clear: they can leverage a tangible boost in profitability through upgrade and upsell platforms while simultaneously improving the guest experience. We also know investing in this type of tech can raise the likelihood of repeat business through personalized and unique guest interaction.
One unique aspect of upsells and upgrades is emerging in the area of room selection. Companies like ExpectMe are bringing this type of enhanced guest experience to market. "As the hotel industry advances, room selection is poised to become a cornerstone of guest experience and revenue strategy. Guests cherish the personalized experience, while hoteliers see a tangible boost in profitability. By monetizing personalized room selection and upselling, direct revenue surges. But the true power of room selection shines when hoteliers implement strategic segmentation. Imagine offering this experience complimentary to your most loyal guests, driving direct booking conversions where over 70% of guests eagerly choose their preferred room before they even arrive”, said Roeland Verhamme, CEO of ExpectMe.
And not just segmentation- but personalization is a key driver of guest experience as well. DataArt.com notes that in 2023, 65% of customers expect personalized experiences. By allowing guests to select their preferred room and add-ons before arrival, and upgraded experience both on and off-property, hotels can create a more engaging and satisfying experience. This proactive approach not only enhances the guest’s stay but also fosters loyalty.
Bottom line, there is power in room selection, upsells and personalization when it comes to giving your guest the very best experience possible. Are you jumping on board and deploying the best technologies to help you in this endeavor? If not, the time is now. But, what are some things to consider? When looking for a new piece of technology to enhance the experience for your guests, it’s key to ensure the following:
Integrations to your key systems exist, to ensure accurate and well-rounded reporting.
You have adequate ability to meet guest upgrade and upsell demands once they are sold.
A dedicated team is in place to implement such software when you make your decision.
If you’re ready for the next step, check out Affixify’s Upgrade and Upsell category to explore vendors that are changing the game in this increasingly vital technology segment.
About Affixify
Affixify is a technology due diligence platform designed specifically for hoteliers. Our platform helps hotel professionals quickly and efficiently compare a wide range of technology vendors to find the best solutions for their unique needs. With an unbiased approach and a comprehensive database of hotel technology platforms, Affixify ensures that hoteliers can make informed decisions and select the right technology to drive their business forward. We understand that no single solution fits all, and we’re here to help you find the perfect tech fit for your hotel. To learn more, get in touch with us at www.getaffixify.com
Comentarios