Time, Value & AI in Hotel Operations: Insights from James Hansen at Reeco

On a recent episode of Industry Chats, our host Jasmine Seliga caught up with James Hansen, VP of Business Development at Reeco, to talk about all things AI and hotel operations. Their chat dove into how artificial intelligence is shaking things up behind the scenes—making processes faster, smarter, and way more efficient.

Before diving into the tech world, he worked in hotel management, so he understands the day-to-day challenges hoteliers face. Now at Reeco, he's helping build AI tools that tackle those exact pain points.

Reeco’s platform uses AI to streamline the entire procure-to-pay process—basically, it helps hotels handle vendor relationships, price comparisons, and purchasing decisions all in one place. It also scans invoices and vendor data to uncover cost-saving opportunities and make operations smoother. It’s like having a super-smart assistant handling the busywork so staff can focus on what really matters: the guest experience.

Throughout the conversation, Jasmine and James talked about why embracing technology isn’t just nice to have anymore—it’s essential. With the right tools, hotels can make better decisions, use resources more efficiently, and boost their bottom line. James noted that adopting AI solutions like Reeco's platform allows hotels to adapt to changing market dynamics and meet evolving guest expectations.

James also shared his thoughts on where AI is headed in hospitality. He sees a future where it’s not just about backend efficiency, but also creating more personalized, seamless experiences for guests—think customized recommendations and smarter service delivery. His message to hoteliers? Don’t be afraid to dive into AI. The right tools can totally change the game and help your property stand out in a crowded market.

About Affixify

Affixify is a decision-support platform built for hospitality. It makes it easy to navigate and compare technology vendors and industry expert consultants—helping hotel teams find the right connections to move their business forward. With an unbiased approach and a hospitality-specific database, Affixify turns complex choices into confident decisions.To learn more, get in touch with us at www.getaffixify.com