Stop Wandering the Show Floor. Use Affixify to Plan HITEC Before You Arrive.
HITEC draws thousands of hotel technology vendors, operators, and decision-makers to the same building for three days every June. It is one of the best opportunities in the industry to see new products, compare solutions side by side, and have conversations with vendors that would otherwise take weeks to schedule.
It is also overwhelming by design. Hundreds of booths. Back-to-back demos. Vendors competing for your attention with magic shows, coffee bars and the happy hours. And no shortage of products that look compelling in a 20-minute presentation but may not actually be the best fit for your property.
The hoteliers who get the most out of HITEC are not the ones who show up with the most energy. They are the ones who show up with the clearest picture of what they need and a shortlist of vendors who have already been evaluated against those requirements with pre-scheduled meetings.
Affixify was built for exactly this moment. Here is how to use it.
The Problem With Showing Up Unprepared
Walk any major hotel technology trade show without a plan and you will quickly notice a pattern. The largest booths get the most foot traffic. The most aggressive sales teams book the most demos. And the vendors with the best booth design or the most compelling giveaways often end up occupying more of your mental bandwidth than the vendors who might actually be the right fit for your property.
This is not anyone’s fault. It is simply how trade show environments work. They are optimized for vendor visibility, rightfully so given the expense put into exhibiting.
The result is that many hoteliers return from HITEC having spent significant time and travel budget without meaningfully advancing a technology decision. The demos they took were not matched to their actual requirements. The vendors they spoke to were the ones who found them, not the ones they went looking for. We’ve even had hoteliers tell us they can’t remember who they talked to and feel like they missed out on something great all because of the whirlwind.
Affixify changes the dynamic. By using the platform before HITEC, you arrive already knowing which vendors are worth your time, matched to your specific property’s feature requirements, with only live, validated features in the results.
How Affixify Works
Affixify is a hotel technology matching platform that connects hoteliers with software vendors based on verified feature fit. Unlike a search engine or a generic comparison site, Affixify uses an algorithm that matches your specific requirements to vendors who can deliver.
Every feature on the Affixify platform has been independently validated as live and available. If a vendor has a feature on their roadmap but it is not yet in production, it does not appear in your match results. This eliminates one of the most persistent frustrations in hotel technology buying: discovering after a signed contract that the feature you bought for is six months from delivery.
The platform currently covers over 20 different technology, consultant and management categories with over 78 different partners to engage with!
Your 5-Step HITEC Prep Plan Using Affixify
Here is the exact process to follow between now and the show floor to make sure you arrive with a purposeful, validated shortlist.
Start Your Affixify Evaluation Now
HITEC is in June. That gives you roughly eight weeks to build your requirements, run your match, and arrive at the show with a shortlist you trust.
Properties using Affixify before HITEC can expect that their show-floor time is more focused, their post-show decision process is faster, and their eventual technology choices are better aligned to their actual operational needs because the evaluation started from a place of clarity, not from a vendor’s pitch.
Contact us to build your HITEC shortlist, it takes less than an hour.