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Involving Your Team in Tech Selection Is the Difference Between Adoption and Abandonment

Hotel technology decisions rarely fail because the software is “bad.”They fail because the people expected to use it were never part of the decision.

The 2026 Hotel Tech Reset: What’s Driving Decisions and What Comes Next

If there’s one phrase making the rounds in hospitality this year, it’s the “Great Hotel Tech Reset.” We saw analysts at Skift and Hospitality Technology pointing to operators moving beyond experimentation and toward strategic tech modernization, navigation of AI, platform consolidation, and ways to meet the demands in the guest experience.

Too Many Choices, Too Little Clarity: How Hoteliers and Consultants Navigate Today’s Tech Maze

Choosing the right technology for your hotel isn’t just about features or price tags. It’s about cutting through the noise. The options have exploded, and with that comes confusion, fatigue, and FOMO (fear of missing out on “the next big thing”).

From Problem to Partnership: The 5 Steps to Smarter Hotel Tech Decisions

Let’s be honest: choosing hotel tech can feel like walking into the world’s biggest buffet. So many options. So many acronyms. So little time. The smartest hotel leaders don’t start with what’s new and shiny. They start with what’s broken. Great tech isn’t about chasing trends, it’s about solving problems that matter.

Beyond room rates: Instagrammable moments that drive real revenue

Competition is rising and budgets are tight, but boosting revenue isn’t about raising rates—it’s about creating memorable moments guests love to share and return for.

Driving Profitability Through Untapped Revenue Channels with Affixify Partners

In a recent Industry Chat with Dragonfly Strategists, budgeting expert Alise Deeb shared an insight that speaks directly to today’s hospitality challenges.

From Data to Dollars: How Hoteliers Can Find Revenue Gaps with the Right Systems (Part 1)

In our last article, we highlighted how business intelligence tools give hoteliers clarity, revealing hidden opportunities and empowering smarter, data-driven decisions.

From Budget to Breakthrough: How Hotels Can Turn Planning into Progress

For hoteliers, late summer signals budgeting season—bringing spreadsheets, spirited debates, shifting priorities, and forecasting sessions that shape the year ahead.

Rethinking Budget Season: Beyond Room Revenue with Dragonfly Strategist

Budget season is here, bringing long meetings and endless revisions—often centered only on room revenue. But as Elise Stee of Dragonfly Strategists notes, it’s time to rethink that approach.