From Problem to Partnership: The 5 Steps to Smarter Hotel Tech Decisions
Inspired by insights from Michael Goldrich
Let’s be honest: choosing hotel tech can feel like walking into the world’s biggest buffet. So many options. So many acronyms. So little time.
The smartest hotel leaders don’t start with what’s new and shiny. They start with what’s broken. Great tech isn’t about chasing trends, it’s about solving problems that matter.
At Affixify, we believe every great connection starts with clarity. Here’s the five-step journey that takes you from problem to partnership.
What am I trying to solve for?
Before you start checking out products and demos, take a second. Ask yourself what’s actually not working.
Is it lost revenue? Messy reporting? Slow communication? Data getting lost between systems?
Calling out the real problem makes a world of a difference. When you know your “why,” you make decisions based on impact, not impulse.
What kind of tech can give me a solution?
Now that you know what you’re solving, it’s time to start your search. .Are you strolling down the RMS aisle, browsing the CRM corner, or exploring the Guest Experience zone?Once you define the category, comparisons become easier and decisions clearer. Affixify’s curated marketplace helps you browse by category, features, and integrations. It’s just like having your own personalized tech concierge.
What do I need (and what’s already vetted)?
Let’s skip the endless demo circuit, shall we? Who has time for that anymore?Focus on what actually solves your problem. Affixify’s feature libraries spotlight vetted capabilities, so you can see what’s real and not just what’s promised. You get the confidence of a trusted recommendation, without the spreadsheet fatigue.
Who do I need? How can I meet them?
Finding the right vendor is like finding the right travel companion, skills matter, but so does chemistry. You’re not just buying software; you’re starting a relationship.Through Affixify, you can skip the awkward small talk and endless demos and find your perfect match in just five minutes.
A warm introduction transforms a cold inquiry into a meaningful conversation. Affixify helps you skip the generic “book a demo” button and go straight to a real connection, one that starts with context, shared goals, and mutual interest.
The Result
From solution to connection, this five-step journey changes how hotels and consultants discover, vet, and adopt technology. It’s not about adding more tools to your stack, it’s about finding the right ones, faster.
Special thanks to Michael Goldrich for inspiring this framework that aligns perfectly with our mission: helping hoteliers build real connections that lead to smarter decisions and stronger results.